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Content & Digital PR Specialist

  • Queensland, QLD, Australia
  • Flight Centre
  • Full time

The Flight Centre Brand Marketing team is a group of some of Australia’s best talent all sitting under one roof. Together, we work to push the boundaries of success for one of the world’s largest travel agency brands. 

Situated in Flight Centre’s HQ, one of Brisbane’s most desirable corporate headquarters complete with rooftop dining and drinks, gym onsite, direct access to South Bank train and busway stations and the South Bank precinct just across the road, we offer perks and company culture that are second to none. 

About the Opportunity 

We are on the hunt for a Digital Public Relations Specialist to join our dynamic, fast-paced and successful Global Marketing team. In this role, you will report to the Global Discipline Leader Content & Social Media, and work collaboratively with the wider Global Brand Marketing team.  

In this role you will proactively seek out digital PR opportunities for Flight Centre Brand globally, nurturing relationships with digital influencers and media outlets, and working collaboratively with PR officers and SEO teams in each market for outreach of content to gain improved PR and backlinking.  

You will be an expert communicator and storyteller, able to uncover opportunities for newsworthy stories that build awareness for and drive traffic to FCTGs leisure brands. You will also create high quality content (with creative, digital and video support where needed) for both owned channels and to be published on external media outlets, blogs and similar.  

Experience in content writing is expected, while a sound understanding of SEO and digital PR is advantageous. You will work closely with the SEO and Content teams, as well as regional marketing teams.  

As this role will support the Flight Centre Global Marketing strategies and support operations in various regions, flexibility will be required to join calls outside of standard business hours on occasion. Flexible time will be provided.  

Day to day you will be

  • Ideate and create compelling content for owned channels as well as digital PR opportunities 

  • Develop and nurture relationships with a wide range of media outlets, blogs and digital influencers across multiple markets (namely Australia, New Zealand, Canada, UK and South Africa) 

  • Manage coverage and ensure media and partners provide links back to Flight Centre’s websites  

  • Assist the content team in writing, scheduling and monitoring social media content on owned channels 

What you will bring to the role

  • Experience in a digital PR or content role 

  • A working knowledge of SEO 

  • Experience producing content for social media and monitoring organic performance 

  • Experience in reaching out to and building relationships with key influencers, stakeholders and media outlets is advantageous 

  • Experience placing content and links in top tier global media, niche sites, and working with influencers to create content in partnership advantageous 

  • Experience and understanding of the travel industry (desired) 

What’s in it for you 

  • Travel discounts including family and friends, health and wellness discounts, financial planning advise and more 

  • Brightness of future - career opportunities in a network of brands and businesses across the global - we promote from within 

  • Monthly awards nights, social team building events, and opportunity to attend global conference (Las-Vegas 2022, Bali 2023) 

  • We are flexible when it comes to flexibility, blended working arrangements 

  • Individualised Learning & Development pathway options 

  • Paid Parental Leave 

  • Corporate Health Discounts - access exclusive discounts on health insurance plans for you and your family with our partner, BUPA. 

  • We proudly support and advocate responsible travel, positive diversity practices, empowered giving, and conservation of natural resources and sustainability - Yep, our hearts are big, mushy and green. 


Who we are Proud to be part of the Flight Centre family - We do things a little differently around here. We do things the FCTG Way. We have a unique culture and an irreverent DNA based on a proven mix of ideas, values, and ways of working that have helped shape our business over the past 40+ years. Across our brand, we take our business seriously but not ourselves. 

We take leaps of faith, have trust in our teams and work collaboratively and take ownership of our business to achieve our goals. Our spirit of egalitarianism, irreverence and ownership defines the way we behave. These are the three shared values that we place above all others. They help us make informed decisions and solidify our company culture. That’s the FCTG Way 


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