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Marketing Automation Specialist, APAC

  • Singapore
  • FCM
  • Full time

Being the primary owner of Eloqua in the APAC region.

Through a deep understanding of our prospects, customers, and brands, you will develop and lead the in-region automation strategy to acquire, implement and retain customers.

You will also drive the execution and optimisation of the automation strategy ensuring that we are managing this in line with our customer journey maps and personas.

You will also work to support the global Automation platform with the Global Automation Manager, assisting with implementation, administration, and adoption of Eloqua across brands, helping to ensure project and business needs are met.

There will be requirements to work, day to day on in region tactics and plans in conjunction with global projects that support the improvement of the business globally.

 

Responsibilities

  • Manage and build the in-region automation strategy for lead generation, implementation and retention tailored across multiple personas and brands.
  • Customer journey building, campaign set up, email design, testing and execution.
  • End-to-end email campaign management, including email builds, QA, dynamic list segmentations and proper deployment.
  • Continually seek opportunities to advance automation efforts. Create the logic, build and launching automation campaigns for global teams.
  • Manage and enhance A/B testing roadmap within email and providing continual results and recommendations for internal stakeholders.
  • Regional product support – build superior level product knowledge and support best practice for implementation, program development and campaign execution.
  • Serve as the regional expert and top user of Eloqua cross-functionally on global teams.
  • Work to increase adoption and functionality within FCTG to ensure “One Best Way” for Eloqua
  • Monitoring and reporting on data, metrics, analytics and optimisation
  • Ensure all solutions configured in Eloqua abide by spam and privacy laws of your region.
  • Responsible for supporting/training new and current Eloqua users with their questions.

 

Requirements

  • Degree qualified
  • Must have knowledge/understanding in one or more of the areas
    • Digital Marketing
    • Marketing Automation
    • Email Marketing tools (Eloqua preferred but not required)
    • Salesforce CRM
    • Data Management and Database Management
    • Analytics and Reporting
    • Business Process Automation

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