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Marketing Manager – Independent Americas - Montvale, NJ

  • Massachusetts, United States
  • New Jersey, United States
  • Flight Centre Travel Group
  • Full time

 

Marketing Manager – Independent Americas

 

About the opportunity:

Independent Americas is seeking a Marketing Manager who will be responsible for the strategic development and successful implementation of marketing programs across Independent by Liberty Travel and Independent by Flight Centre.

The Marketing Manager will work with business units to implement our brand standards and to drive a more consistent brand experience across marketing operations. The marketing manager will be responsible for administrating the setup of a marketing platform that will house all marketing assets, execute end-to-end marketing campaigns, and measure impact with analytics and reporting tools. The marketing manager will also be responsible for ongoing education and development of the independent contractors on marketing strategies that will overall grow the business and brand awareness. In addition, the marketing manager will be responsible for the member acquisition strategy through paid channels.

The marketing manager will be a key role to our continued success and to be competitive in the host agency market by elevating our USP’s for Independent by Liberty Travel and Independent by Flight Centre.

Responsibilities:

System Admin for Marketing Platform

  • Primary point person working with third party software company to assist in the set up of platform and to continue to manage marketing collateral and campaigns moving forward.
  • Provide reporting and analysis of marketing programs to determine the overall effectiveness and leverage findings to optimize future marketing efforts.

Marketing Strategy for Independent

  • Conceptualize, strategically plan, and manage the development of marketing programs and campaigns within platform that will be distributed across various channels resulting in customer engagement and conversions.
  • Develop communications and ensure deadlines and goals are met within the marketing teams as well as communication of campaigns to the independent contractors.
  • Work with our in-house creative team to create on-brand marketing materials. Outline all project requirements and provide direction to our creative team to ensure adherence to our brand guidelines for our members.
  • Collaborate to assist in development of strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.

Marketing Training & support for independent contractors

  • Support our network of independent contractors as the primary point of contact to lend guidance and marketing training to help them grow their business. 
  • Manage the design and delivery of the content for training programs and effectively present and train the members. 
  • Analyze the return on investment for training courses and make appropriate changes to ensure training remains relevant and valuable to the business.

Member Acquisition Strategy

  • Define the member acquisition strategy and priorities for the independent brands, focused on paid acquisition channels and tactics.
  • Identify and build the case for new member acquisition opportunities, in partnership with Digital Strategy and Brand teams.
  • Represent and explain business performance, insights, and demonstrate progress.

Experience & Qualifications:

  • 3+ years in a marketing management role 
  • Strong communication skills (oral, written, presentation)
  • Strong analytical and presentation skills
  • Exceptional relationship building skills (internal and external)

Benefits Include:

  • Generous remuneration structure
  • Travel perks/discounts.
  • Health & Wellness Programs and Employee Financial Wellness Services
  • Generous paid-time-off policy
  • National/International Award Nights and Conferences
  • Diversity & Inclusion initiatives
  • Benefits include vision, medical, and dental
  • Employee Assistance Program
  • 401k program with partial match
  • Employee Share Plan
  • Global career opportunities in a network of brands and businesses
  • Ongoing training and professional development
  • Fun and flexible work environment
  • Proud Corporate Social Responsibility platform through the Flight Centre Foundation and Brighter Futures program supporting nominated charities through Workplace Giving, Volunteering and Fundraising.
    • Employee giving program
    • Annual Charity Trip
    • Office Environmental Program
    • 1 Volunteer Day per Calendar Year

Location – Montvale, NJ

If this sounds like the opportunity you have been waiting for and you would like to be part of our award-winning culture then APPLY NOW.

Travel is booming once again,  and our roles are being filled quicker than a nonstop from London to New York.  We thank all candidates for their interest; however, only those selected to continue in the process will be contacted.

FCTG USA is an affirmative action-equal opportunity employer searching for talented people who have a desire to build a rewarding, fun, and exciting career with a company that loves to celebrate your success! Please contact careers@us.flightcentre.com if you need any assistance.

Apply Now

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