Working with the Head of Marketing, the Marketing Program Manager, FCM Meetings & Events, will be a strong, generalist and creative marketer who will have experience in B2B marketing and events. They will architect brand initiatives and campaigns that demonstrate insight and imagination to achieve agreed outcomes across multiple platforms. The candidate will need to use project management principles to coordinate multi-disciplinary resources both within and outside of the marketing team. The ability to define content appropriate to the target audience and their position on the buyers' journey is fundamental.
What you will be doing
Someone who can move from strategic thinking to tactical execution seamlessly and who will relish the challenge to be responsible for the following:
Manage the implementation, execution and measurement of FCM Meetings & Events marketing campaigns
Develop and maintain the annual campaign calendar for FCM Meetings & Events
Create campaign production schedules and manage delivery against the timeline, cost base and resources
Maintains an intimate understanding of market positioning, key value propositions and messaging for solutions
Analysing, leveraging, and acting on data-driven insights to help guide the overall marketing strategy
Maintain the allocated budget required to meet marketing goals
Champion and communicate brand and campaign initiatives to key stakeholders
Competitor Analysis to identify gaps or opportunities in our brand strategy
Work with suppliers to utilise mutually agreed marketing funds
Work closely with Product Marketing to build the brand product and technology narrative where applicable
Support general corporate marketing projects related to LMS Pillar on behalf of Marketing
Experience / Knowledge
Experience in Corporate Travel/Travel/Events Industry highly desirable
5-7 years of related experience required
Excellent communication and interpersonal skills
Understanding of current market trends in the B2B travel environment
Highly organised, proactive, and creative
Ability to multitask and prioritise in a fast-paced environment
Understanding of digital marketing principles
What’s in it for you
Flexible and blended working arrangements
A company culture that supports responsible travel, diversity, equity and inclusion
Travel discounts
Individualised Learning & Development pathway options
Paid Parental leave
Corporate Health Discounts
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