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Product Marketing Manager (AU and NZ)

  • New South Wales, NSW, Australia
  • Queensland, QLD, Australia
  • Flight Centre Travel Group
  • Full time

As the Regional Product Marketing Manager you will be focusing on bridging the current gap between internal regional Product Owners, Marketing Comms, Sales teams and additionally global stakeholders. 

You will ensure we develop a market leading product strategy & communicate effectively the market positioning, product messaging & competitive differentiation of our core technology service solutions.   

You will manages the process of bringing product(s) to market, which includes deciding the product’s positioning and messaging, GTM planning and associated activities, and ensuring all relevant Flight Centre Travel Group channels and customers fully understand our offerings.  This role also aims to drive the demand and usage of all product & services we sell, and to ensure that the Voice Of the Customer is being utilised within the full product lifecycle 

You’ll be perfect in this role if you can showcase: 

  • Positioning: Identify and develop product positioning that uniquely differentiates our Corporate brands (FCM & Corporate Traveller) as the leading provider of TMC solutions. 

  • Sales and marketing tools: Help in the creation collateral, whitepapers, presentations, videos, and blog posts, to communicate the value proposition of our solutions. 

  • Product launches: Work with internal global product teams, external Tech Partners/Suppliers to plan the market launch of new products and development releases and manage the regional cross-functional implementation of the plan. 

  • Communications: Work with sales, account management and marketing comms teams to broadcast our message to the market, across the organisation, and our partner community. 

  • Market intelligence: Be the expert on regional market developments and competitor insights, and our clients in how they buy and their buying criteria; be the expert on our how to best succeed regionally. 

  • Demand generation: Support the Brand marketing strategy and programs that create interest for our TMC solutions in all market segments 

  • Industry leadership: Represent the company at industry events, conferences, trade shows, webinars. 


We’d love to hear from you if you have: 

  • 7+ years experience in mid - senior product marketing, having held a similar position working across tech and supporting services industries 

  • Experience is product lifecycle/customer lifecycle management and new product development methodologies 

  • Experience working with and preparing pitches for industry analysts 

  • Strong project management skills 

  • Strong stakeholder management skills 

  • The know how to succeed in a matrix structured organisation 

  • Have an interest/passion in technology 

  • Psst, you’ll get bonus points if you have experience working in the corporate travel or travel industry 


 What’s in it for you? 

  •  Flexible work environment  

  • Travel discounts and deals bookable through our internal team of travel agents, Travelwise  

  • Discounted financial and health services through our Moneywise and Healthwise businesses 

  • Access to our 24/7 gym located at Global HQ 

  • Global career opportunities in a network of brands and businesses 

  • Ongoing training and professional development 

We do things a little differently… 

We do things a little differently around here. We do things the FCTG Way. 

We have a unique culture and an irreverent DNA based on a proven mix of ideas, values and ways of working that have helped shape our business over the past 40+ years. 

Across all our brands, we take our business seriously but not ourselves. We take leaps of faith, have trust in our teams and work collaboratively to achieve our goals. That’s the FCTG Way. 

 If you think you have FCTG DNA, reach out today. 

Closing date: Jul 30, 2021

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