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StudentUniverse - Director, Growth Marketing - Toronto, Canada

  • Ontario, Canada
  • StudentUniverse
  • Full time

Director, Growth Marketing

About StudentUniverse

StudentUniverse, is a Greater Boston-based travel tech company that operates the world's largest student and youth online travel marketplace. We are looking for a Director, Growth Marketing to spearhead our growth ambitions across four markets - USA, Canada, the UK and Australia.

StudentUniverse’s parent company, Flight Centre Travel Group is based in Brisbane, Australia and is one of the world’s largest travel agency groups with company owned operations in 23 countries and a corporate travel management network that spans more than 90 countries.

What we do and where we’re going

StudentUniverse is founded on the desire to empower students and youth to travel more, by accessing uniquely priced, best-in-market airfares & hotels, without the hassle of physical ID cards. We are believers in travel experiences; that they can teach students things they cannot learn in the classroom. Travel better prepares young people to influence the world. We empower students and youth to travel more.

Our ultimate ambition is to continue building on our two decades of success to become the world’s largest and best student and youth travel marketplace - a one-stop shop for our customers that’s widely recognised as the leading student and youth travel brand.

Who we are looking for

We’re looking for a motivated Director, Growth Marketing to join our small, but perfectly formed marketing team. You’ll work collaboratively with the VP, Marketing (currently based in London) to set and own the global marketing strategy. You’ll be a rounded marketing leader, be able to think strategically - but have the knowhow to execute and get the job done. You’ll be a people person, know your way around a product management structure and be able to build relationships to achieve ultimate business success.

As a travel technologist you’ll be obsessed with data, using a range of data to inform your daily decision making and uncover opportunities for the business to grow. You’ll need to work closely with the Business Intelligence team and market analysts to ensure the marketing team have accurate, clean and relevant data to inform decision making.

You’ll be a proactive problem solver and will thrive in a collaborative environment. You’ll need to feel at home in the fast paced world of travel tech, be comfortable with a healthy amount of ambiguity and working within a global marketing team.

Sound like a good fit for you?

What’s in it for you:

  • You get to work in a dynamic environment full of super passionate and talented people, where capabilities are enabled quickly at scale across the globe for travelers.
  •  You will grow and further develop your existing skill set, working in a team-oriented, results-driven environment where learning and collaboration is celebrated. ● We value and encourage autonomy for everyone, empowering you to make your own decisions and learn from the data - we don’t do micromanagement! The success of the team is dependent upon the success of the individual.

Your responsibilities

  • Collaborate with the VP, Marketing on setting and driving our long term global marketing strategyOversee & nurture a small team of growth oriented marketers; including performance marketing & SEO
  • Own a significant percentage of the marketing budget
  • Be the de-facto marketing product manager, supporting build vs. buy analysis and business cases to iterate on our marketing technology toolkit
  • Be a marketing stakeholder on our strategic product teams as required
  • Collaborate with internal teams to ensure data foundation & reporting is robust in supporting marketing decision making
  • Support the long-term nurturing of our value-based partnerships (e.g. Amazon Student Prime)

Must have skills

  • 5+ years in digital marketing or operations, product management experience is preferred
  • An understanding of marketing as a primary driver of wider business success
  • Hands on experience of the tools & metrics to effectively demonstrate marketing ROI
  • Demonstrated ability to lead marketing, product and/or marketing operations teams
  • Exceptional organizational & communication skills
  • Able to take complicated/niche subjects and translate them into layman terms for a broad audience
  • Forward thinking, always looking for opportunities to innovate and grow
  • Hands-on experience in marketing channel execution (PPC, social media, email etc) is preferred but not essential

As a travel company, we embrace being global and would love to hear from anyone who wants to work from any one of our offices in Boston, Waltham, Toronto or London.

Benefits Include:

  • Generous remuneration structure
  • Travel perks/discounts.
  • Health & Wellness Programs and Employee Financial Wellness Services
  • Generous paid-time off policy 
  • National/International Award Nights and Conferences
  • Diversity & Inclusion initiatives
  • Benefits including vision, medical, and dental
  • Employee Assistance Program
  • RRSP with matching
  • Employee Share Plan
  • Global career opportunities in a network of brands and businesses
  • Ongoing training and professional development
  • Fun and flexible work environment
  • Proud Corporate Social Responsibility platform through the Flight Centre Foundation and Brighter Futures program supporting nominated charities through Workplace Giving, Volunteering and Fundraising.
    • Employee giving program
    • Annual Charity Trip
    • Office Environmental Program
    • 1 Volunteer Day per Calendar Year

Location – Toronto, Canada

Our promise is to provide an environment with equality of respect, dignity and opportunity for all our employees.  We value an inclusive and supportive workplace which truly reflects the diversification of our society.  Flight Centre Travel Group is committed to providing a barrier-free pathway throughout our recruitment selection process.  If you require accommodation because of a disability at any stage of our hiring process, please let us know in

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