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StudentUniverse - SEO & Analytics Manager - Toronto, Canada

  • Ontario, Canada
  • StudentUniverse
  • Full time

StudentUniverse, is a Boston-based travel tech company that operates the world's largest student and youth online travel marketplace. We are looking for a Manager, SEO & Analytics to spearhead our SEO & Analytics strategy and growth across our four markets with operations in the USA, Canada, the UK and Australia.

StudentUniverse’s parent company, Flight Centre Travel Group is based in Brisbane, Australia and is one of the world’s largest travel agency groups with company owned operations in 23 countries and a corporate travel management network that spans more than 90 countries.

Our product & vision

StudentUniverse was born out of the desire to empower students and youth to travel more by accessing uniquely priced airfares, without the hassle of physical ID cards. We are believers in travel experiences; that they can teach students things they cannot learn in the classroom. Travel better prepares young people to influence the world. We empower students and youth to travel more. We need your help to get us there!

Who we are looking for

We’re looking for a highly analytical and perceptive Manager, SEO and Analytics to join our data-driven marketing team. As someone who is obsessed with all things SEO - backlinks, site architecture, indexing keywords, on/off page, analytics, and rankings will be your bread and butter. You will be responsible for planning and delivering a proactive strategy to increase our organic visibility in all four of our global markets.

You’ll be a continual source of inspiration, a vocal advocate of all things SEO and will thrive in a collaborative environment.  You’ll need to feel at home in the fast-paced world of travel tech, be comfortable in communicating in an unambiguous way and enjoy rolling up your sleeves and getting stuck in.

Sound like a good fit for you?

What’s in it for you:

  • You get to work in a dynamic environment full of super passionate and talented people where capabilities are enabled quickly at scale across the globe for travelers.
  • You will grow and further develop your competencies working in a team-oriented results-driven environment where learning and collaboration is celebrated.
  • We value and encourage autonomy for everyone, allowing you to make your own decisions and learn from the data.  The success of the team is dependent upon the success of the individual.

Your responsibilities

  • Plan, develop and implement our SEO & ASO strategy across our four markets
  • Work towards organic search optimization and ROI maximization
  • Collaborate closely with internal Marketing, Engineering, Product and Data/BI teams to strengthen our local and global SEO performance.
  • Devise and own the strategy, planning, and execution of SEO and ASO initiatives for our 4 international websites, incorporating local marketplace requirements and driving channel growth.
  • Audit and analyze StudentUniverse’s SEO performance across multiple international websites, identifying issues, finding root-causes, and experimenting with solutions to improve performance at scale.
  • Analyze and communicate the SEO channels business performance to local and global stakeholders, sharing, learning, and improving best practices.
  • Set and manage SEO OKRs. Monitor the health of SEO channel including redirects, click rate, bounce rate, and other KPIs
  • Utilize all available data to analyze opportunities, quantify performance and monitor competitors - formulating strategies based on your analysis.
  • Build a pipeline of new features improving organic landing experiences and rankings
  • Work with the content team to ensure campaigns are optimized to support SEO where appropriate and to help identify opportunities for locally relevant campaigns and link strategies.

Must have skills

  • 5 years of experience of relevant experience in the SEO industry (preferably with an in-house team), other product management, digital marketing, data analysis or software engineering experience is a plus.
  • Experience in planning and implementing successful SEO global and local strategies
  • A strategic understanding of large-scale SEO: projects that scale globally and bring measurable results.
  • Experience with website analysis using a variety of tools, including Google Analytics and internal reporting tools.
  • Experience working with popular keyword tools
  • Expertise in A/B and other testing methods
  • Familiarity with HTML, CSS, JavaScript & website administration including GTM
  • In-depth knowledge of research principles and methods and experience in analyzing data
  • Critical thinker and problem-solving skills
  • Fun, curious, and team player

Benefits Include:

  • Generous remuneration structure
  • Travel perks/discounts.
  • Health & Wellness Programs and Employee Financial Wellness Services
  • Generous paid-time off policy 
  • National/International Award Nights and Conferences
  • Diversity & Inclusion initiatives
  • Benefits including vision, medical, and dental
  • Employee Assistance Program
  • RRSP with matching
  • Employee Share Plan
  • Global career opportunities in a network of brands and businesses
  • Ongoing training and professional development
  • Fun and flexible work environment
  • Proud Corporate Social Responsibility platform through the Flight Centre Foundation and Brighter Futures program supporting nominated charities through Workplace Giving, Volunteering and Fundraising.
    • Employee giving program
    • Annual Charity Trip
    • Office Environmental Program
    • 1 Volunteer Day per Calendar Year

Location – Toronto, Canada

As a travel company, we embrace being global and would love to hear from anyone who wants to work from any one of our offices in Boston, Waltham, Toronto, or London.

If this sounds like the opportunity you have been waiting for and you would like to be part of our award-winning culture then APPLY NOW.

Location – Toronto, Canada

If this sounds like the opportunity you have been waiting for and you would like to be part of our award-winning culture then APPLY NOW.

INTERNAL POSTINGS ONLY - ** Please advise your leader prior to applying **

Travel is booming once again,  and our roles are being filled quicker than a nonstop from London to New York.  We thank all candidates for their interest; however, only those selected to continue in the process will be contacted.

Our promise is to provide an environment with equality of respect, dignity and opportunity for all our employees.  We value an inclusive and supportive workplace which truly reflects the diversification of our society.  Flight Centre Travel Group is committed to providing a barrier-free pathway throughout our recruitment selection process.  If you require accommodation because of a disability at any stage of our hiring process, please let us know in advance by contacting our Recruitment Team at



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