As a Marketing Cloud Developer, you'll play a pivotal role in shaping and optimising our Marketing Cloud platform for our leisure brands to meet the diverse needs of our global marketing teams. You'll collaborate with various departments to design, implement, and refine marketing solutions that enhance our leisure brands experience. This includes documenting and streamlining processes, building advanced automations and API integrations including working with Salesforce Data Cloud and Data Lakes and CRM teams to drive customer acquisition and retention and revenue growth. You'll be at the forefront of innovation, unlocking the full potential of our customer data that drives personalised customer experiences across all channels.  

What you'll be doing: 

Salesforce Marketing Cloud Admin & Development: 

• Support Global Leisure Salesforce Marketing Cloud ecosystem 

• Manage user roles, permissions, and data security 

• Ensure data integrity through audits and best practices and bug resolution 

• Document requirements and changes 

Integration Management: 

• Working with Marketing Cloud and External APIs (REST / SOAP) to develop and test  

• Integrate Salesforce Marketing Cloud with other MarTech and analytics tools 

• Ensure seamless data flow for analysis and reporting 

• Perform data configuration, manipulation, and segmentation 

• Write/test SQL, SSJS, and AMPscripting 

Marketing Automation & Personalization: 

• Design, execute, and optimise automated marketing campaigns 

• Develop Personalization Templates and Advanced Segmentation 

• Provide expertise in SQL, Data Extensions, Automation Studio, Cloud Pages 

• Use Einstein for better outcomes 

• Continuous Improvement: 

• Stay updated on Salesforce Marketing Cloud features 

• Optimise system and enhancements 

• Gather feedback for user adoption improvement 

You'll be perfect for the role if you have: 

• Minimum 2 years of experience in Salesforce Marketing Cloud as a developer 

• Bachelor's degree in information technology, computer science, business administration, or related field 

• Salesforce Marketing Cloud Developer Certifications 

• In-depth knowledge of development skills (HTML, CSS, SFMC Server-side languages, JS) and of designing or developing custom API integrations 

• Exposure to Salesforce Data Cloud or other Customer Data Platforms and Data Lakes 

• Administrator certification highly desirable(Salesforce Certified Administrator) required 

• Strong analytical and problem-solving skills, with the ability to translate business requirements into technical solutions 

• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross functional teams 

• Proven ability to manage multiple projects simultaneously and prioritize tasks in a fast-paced environment