Paid Media Manager

Flight Centre Travel Group (FCTG) is one of the world’s largest travel retailers and corporate travel managers. The company, which is headquartered in Brisbane, Australia has company-owned leisure and corporate travel business in 23 countries, spanning Australia, New Zealand, the Americas, Europe, the United Kingdom, South Africa, the United Arab Emirates and Asia. FCTG also operates a global corporate travel management network, which extends to more than 90 countries through company-owned businesses and independent licensees. The company opened its first leisure travel shop in Sydney, Australia in 1982 and listed on the Australian Securities Exchange in 1995.  Our purpose is to “open up the world for those who want to see”. Every day, we give people all around the world the opportunity to experience something really amazing – travel!

To learn more about Flight Centre Travel Group please click HERE

About The Opportunity

The Paid Media Manager, based in our Northern Hemisphere offices (Toronto) will lead the development and execution of data-driven paid media strategies across the Northern Hemisphere portfolio. Reporting to the Global Performance Marketing Leader and collaborating within our digital hub, this role involves managing apaid media team to enhance brand visibility, drive customer acquisition, and achieve measurable growth across various digital platforms. The Paid Media Manager will ensure that advertising efforts are cost-effective and aligned with our brands overarching brand marketing objectives.

Key Responsibilities

Develop and Implement Paid Media Strategies 

• Create comprehensive paid media plans tailored to the regional markets, ensuring alignment with both regional brand objectives. 

• Collaborate closely with brand teams to understand overarching goals and objectives, ensuring paid media strategies support brand initiatives. 

• Work with the Global Performance Marketing Leader to develop strategies that achieve both regional and global marketing objectives. 

• Utilise platforms such as Google, META Ads, programmatic and LinkedIn Ads to effectively reach target audiences.

Campaign Management and Optimisation: 

• Oversee the execution of paid media campaigns, monitoring performance metrics to ensure campaigns meet or exceed KPIs. 

• Continuously analyse data to optimise campaigns for improved ROI, adjusting strategies based on performance insights.

Budget Management: 

• Allocate and manage the paid media budget efficiently, ensuring optimal spend across various channels to maximise ROI. 

•  Regularly report on budget utilisation and campaign performance to the Regional team and Global Performance Leader.

Collaboration within the Local Teams: 

• Work closely with the regional brand and digital hub team to ensure paid media strategies are integrated with other digital marketing efforts. 

• Share insights and collaborate on best practices to enhance overall digital performance. Market Research and Trend Analysis: 

• Stay abreast of industry trends, competitor activities, and emerging technologies in the ANZ region. 

• Apply insights to inform strategy adjustments and maintain a competitive edge in the market. Performance Reporting: 

• Prepare detailed reports on campaign performance, providing actionable insights and recommendations for future initiatives. 

• Communicate findings effectively to ANZ stakeholders, ensuring transparency and informed decision-making.

Experience & Qualifications

5+ years in Digital Marketing or similar role required

• A minimum of 5 years of hands-on experience in managing paid media campaigns across multiple digital advertising channels, including paid search, paid social, display, Programmatic and video. 

• Proven track record of managing large budgets and delivering measurable results in terms of ROI and key performance indicators 

• Proven ability to work effectively within cross-functional teams, including brand teams and digital marketing managers, to develop and implement cohesive marketing strategies. 

• Expertise in platforms such as Google Ads, META Ads Manager, LinkedIn Ads, and other relevant digital advertising tools. 

• Experience with SA360 & DV360

• Strong analytical skills with the ability to interpret data using tools like Google Analytics and Excel to inform decision-making and strategy optimization. 

• Experience in B2B marketing, with a focus on lead generation strategies. 

• Proven ability to design and implement campaigns that effectively generate and nurture leads through the marketing funnel. 

• Strong written and verbal communication skills, with the ability to present insights and recommendations effectively.

• Bachelor's degree in Marketing, Business, Communications, or a related field. 

• Platform Certifications

Work Perks! - What’s in it for you:

FCTG is renowned internationally for having amazing perks and an even better culture.  We understand that our people are our most valuable asset. It is the passion and dedication of our teams that keep the company on top of the industry ladder. It’s also why we offer some great employee benefits and perks outside of the norm.

• Have fun: At the heart of everything we do at Flight Centre is a desire to have fun.
• Reward & Recognition: Celebrate the success of yourself and others at our regular Buzz Nights and at the annual Global Gathering - You'll have to experience it to believe it!
• Use your smarts: Our people use their quick thinking, expertise, and tenacity to always figure things out.
• Love for travel: We were founded by people who wanted to travel and want others to do the same. That passion is something you can’t miss in our people or service.
• Personal connections: We are a big business founded on personal relationships.
• Diversity, Equity & Inclusion: Commitment to diversity, equity, and inclusion through initiatives like Diversity Day (paid leave to observe a holiday or cultural celebration of your choice) Employee Resource Groups (Racial Equity, Gender Equity, LGBTQ2IA+, Accessibility, Environmental Justice), DEI education initiatives, and equitable practices, including regular equity assessments and inclusive recruitment protocols.
• A career, not a job: We offer genuine opportunities for people to grow and evolve
• We back our people all the way: We are strongly committed to supporting every single employee in their professional and personal development.
• Giving Back: Our Corporate Social Responsibility program supports nominated charities through volunteering and fundraising, complemented by our Office Environmental Program, LEED® Gold-certified office spaces, and 1 paid Volunteer Day per calendar year.

Benefits Include:

• Generous paid time off policy
• Travel perks/discounts
• Health & Wellness Programs and Employee Financial Wellness Services
• National/International Award Nights and Conferences
• Group benefits including extended health care, dental and vision, gender affirming care, fertility care
• Insurance including life, AD&D, critical illness, long term disability
• Employee Assistance Program
• RRSP/RPP with matching
• Tuition Reimbursement Program
• Employee Share Plan – Ability to purchase company stock on Australian Stock Exchange with partial company match, subject to terms and conditions
• Global career opportunities in a network of brands and businesses

#LI-ED1#LI-Onsite

Location – Toronto, ON

If this sounds like the opportunity you have been waiting for then APPLY NOW.

Have questions about this opportunity? Reach out to our recruitment team at  fccareers@flightcentre.ca

For this position, we anticipate offering an annual salary of $90,000. Base salary is dependent on relevant factors, including experience, geographic location, and job requirements.

We thank all candidates for their interest; however, only those selected to continue in the process will be contacted.

Our number one philosophy? Our people. Flight Centre Travel Group’s promise is to provide an environment with equality of respect, dignity and opportunity for all our employees. We value an inclusive and supportive workplace which truly reflects the diversity of our society.

We are committed to providing a barrier-free pathway throughout our recruitment process. We welcome accommodation requests to make our hiring and onboarding experience as accessible as possible. Please advise us about accommodation needs at any point by contacting our Recruitment Team at fccareers@flightcentre.ca

🏆 Travel Weekly Magellan Awards: Silver Winner for Accessibility and Inclusivity (2023)
🌟 GBTA WINiT: DEI Leadership Pinnacle Award (2023)
✈️ CHHR: 5-Star DE&I Employer (2023, 2024)
🌍 Seramount, FCTG Mexico : Member of the Global Inclusion Index (2023, 2024)
🏅 Newsweek: America’s Greatest Workplaces for Diversity (2024)