Digital Marketing Manager - Broadbeach, QLD
Lead the charge in digital growth!
As our Digital Performance Manager, you’ll own the digital strategy and budget, driving engagement, leads, and revenue across multiple platforms. This hands-on leadership role combines campaign planning, execution, and optimisation with mentoring a high-performing team. If you’re a data-driven marketer with a passion for delivering impactful, integrated campaigns and collaborating across product, sales, and partnerships—this is your opportunity to make a big impact!
This is a 12 month contract, starting mid January 2026
A day in the life:
- Develop and execute digital marketing plans aligned with overall business objectives across for Ignite three key pillars, Escapes, Cruise and Tour
- Manage digital budgets, ensuring maximum enquiries within acquisition benchmarks, Optimising spend as needed to drive conversions and revenue
- Measure and report campaign performance across, improving reporting processes and ROI
- Plan and deliver SEM, email, social, display, video, and sponsored content campaigns
- Handle high-volume monthly campaigns with accuracy and timely delivery, lead website improvements
- Analyse trends and insights to optimise spend and performance
- Collaborate with internal teams to execute campaigns
- Drive innovation through testing plans and partnerships to stay ahead of digital trends
- Manage, mentor, and train the digital team; oversee resourcing and recruitment
- Work with Sales to understand conversion metrics and gather insights
- Maintain Google Analytics and Tag Manager for Ignite’s suite of websites
- Support the executive team as required
Who you are:
- Minimum 6 years hands-on senior level digital experience in planning, executing and reporting across all major digital channels
- Demonstratable experience leading SEM, email, social and display campaigns
- Exceptional analytics skills and experience with Google Analytics 4
- Solid understanding of WordPress website management
- Excellent verbal, written & interpersonal communication skills. Proficient in Microsoft Office
- A relevant tertiary qualification in marketing or communications will be highly regarded
- Be a digital guru by being an active participant in digital movements and trends with an active interest in the latest technologies, product developments and applications
What you'll enjoy:
📚 Ongoing brain power-ups and skill sharpening, plus occasional escapes to bucket list destinations
🚀 Catapult your career across a network of brands and businesses in an evolving industry
✈️ Say no to full price! Nab discounts on travel and more thanks to our sweet rewards program
👩⚕️ Access to industry leading health and well - being programs and financial advisors
🌴 Set up shop in a swanky beachfront office in Broadbeach
💃🏿 Enjoy social events to promote networking, celebration of wins, and sometimes just for fun!
👐🏻 Take volunteer leave as part of giving back to the local community
This is a 12 month contract, starting mid January 2026
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