Manager, Growth & Demand Generation

Flight Centre Travel Group (FCTG) is one of the world’s largest travel retailers and corporate travel managers. The company, which is headquartered in Brisbane, Australia has company-owned leisure and corporate travel business in 23 countries, spanning Australia, New Zealand, the Americas, Europe, the United Kingdom, South Africa, the United Arab Emirates and Asia. FCTG also operates a global corporate travel management network, which extends to more than 90 countries through company-owned businesses and independent licensees. The company opened its first leisure travel shop in Sydney, Australia in 1982 and listed on the Australian Securities Exchange in 1995.  Our purpose is to “open up the world for those who want to see”. Every day, we give people all around the world the opportunity to experience something really amazing – travel!

To learn more about Flight Centre Travel Group please click HERE

About The Opportunity

The Manager, Growth & Demand Generation plays a critical role in driving full-funnel digital acquisition programs that contribute directly to qualified pipeline growth and revenue outcomes for the Corporate Traveller US portfolio, with an initial and priority focus on launching and scaling the NYC market expansion plan.

Sitting within the Growth & Demand team, this role partners closely with Brand Marketing, Sales, and Commercial leaders to define, launch, execute, and optimise demand programs that directly support market entry, pipeline creation, and revenue acceleration in the US.

This is a hands-on, commercially accountable role that works across both strategic and executional operations, ensuring demand generation activity translates into measurable business outcomes across short- and medium-term sales cycles.

The role ensures consistency of strategy while enabling local execution and speed, working in close partnership with US-based brand, sales, and regional stakeholders to support growth targets in priority markets, starting with NYC.

This role works with a team of specialists (both internal and external) across automation, paid media, SEO, CRO, and digital channels, ensuring day-to-day execution, optimisation, and technical delivery are tightly aligned to revenue, pipeline, and market expansion objectives.

With a strong focus on digital performance, automation, and commercial impact, the role brings together strategy, channel execution, and growth programs under a single, accountable demand engine for Corporate Traveller US.

Key Responsibilities

Growth & Demand Strategy

• Lead the development and execution of scalable demand generation strategies for Corporate Traveller US, with an immediate focus on supporting the NYC market expansion and early-stage pipeline growth.
• Translate business growth objectives into clear demand strategies, channel plans, and execution roadmaps that drive measurable pipeline and revenue outcomes.

Digital Inbound Execution

• Design, launch, and optimise end-to-end digital demand programs across paid search, paid social, programmatic, email, and website channels, tailored to the US SME market and NYC expansion priorities.
• Balance global frameworks with local execution, enabling fast activation, testing, and iteration while maintaining consistency in performance measurement and funnel definitions.

Paid Performance & Digital Media Management

• Own and oversee paid digital programs (Search, LinkedIn, Programmatic, Google Ads, retargeting) with a clear focus on lead quality, SQL progression, pipeline velocity, and ROI.
• Actively guide hands-on optimisation, testing, and budget allocation to maximise return on spend and support aggressive growth targets in priority US markets.

Website Strategy & Conversion Optimization

• Partner with digital experience teams to ensure Corporate Traveller US websites function as high-performing demand and conversion engines, particularly for NYC-focused acquisition and mid-funnel engagement.
• Lead CRO initiatives using experimentation, behavioural insights, and data-driven optimisation to improve lead conversion and progression through the funnel.

Marketing Automation & Lead Nurture

• Design and execute scalable automation and nurture programs that support rapid lead qualification, sales readiness, and pipeline acceleration in the US market.
• Ensure automation programs are tightly aligned to sales processes, lifecycle stages, and NYC go-to-market priorities.

Stakeholder Alignment & Global Collaboration

• Work closely with US Sales leadership, Brand Marketing, and global teams to align on lead definitions, handoff processes, and revenue targets.
• Act as a bridge between strategy and execution, ensuring demand programs directly support sales activity and commercial goals.

Data, Measurement & Attribution

• Own NYC digital demand performance reporting, with a clear focus on leads, SQLs, pipeline contribution, CAC efficiency, and ROI.
• Use insights and attribution data to guide optimisation decisions, investment prioritisation, and expansion planning

AEO/SEO & Organic Demand Strategy

• Partner with Global SEO and content teams to drive both SEO and AEO demand growth in the US, supporting both paid efficiency and long-term pipeline sustainability..
• Ensure organic acquisition, content, and social strategies support ICP targeting, brand credibility, and funnel progression.

Enablement & Best Practice Sharing

• Act as a center of excellence for growth and demand generation, facilitating knowledge sharing, campaign toolkits, and performance benchmarks across markets and brands.

Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive

Experience & Qualifications

• 5+ years of experience in demand generation OR digital marketing in B2B service or hybrid tech-service organizations.
• Proficiency across paid digital channels, lead nurturing, automation platforms, and performance analytics tools.
• Proven ability to work across time zones, cultures, and stakeholders to achieve global consistency with regional effectiveness.
• Deep understanding of B2B buyer journeys, sales alignment, lead scoring, and lifecycle optimization.
• Strong commercial mindset, with experience owning and reporting on marketing-attributed pipeline and ROI.
• Excellent communicator and collaborator across functions and seniority levels.
• Ensure operational excellence in campaign execution across digital channels, automation tools, and analytics platforms.
• Establish clear team goals, KPIs, and performance standards, fostering a high-performing and collaborative culture.
• Lead, coach, and develop (both direct and indirect reporting lines) a team of in region digital marketing specialists across automation, paid media, and digital execution, ensuring alignment to strategy and consistent delivery of high-quality work.

Work Perks! - What’s in it for you:

FCTG is renowned internationally for having amazing perks and an even better culture.  We understand that our people are our most valuable asset. It is the passion and dedication of our teams that keep the company on top of the industry ladder. It’s also why we offer some great employee benefits and perks outside of the norm.

• Have fun: At the heart of everything we do at Flight Centre is a desire to have fun.
• Reward & Recognition: Celebrate the success of yourself and others at our regular Buzz Nights and at the annual Global Gathering - You'll have to experience it to believe it!
• Use your smarts: Our people use their quick thinking, expertise, and tenacity to always figure things out.
• Love for travel: We were founded by people who wanted to travel and want others to do the same. That passion is something you can’t miss in our people or service.
• Personal connections: We are a big business founded on personal relationships.
• Diversity, Equity & Inclusion: Commitment to diversity, equity, and inclusion through initiatives like Diversity Day (paid leave to observe a holiday or cultural celebration of your choice) Employee Resource Groups (Racial Equity, Gender Equity, LGBTQ2IA+, Accessibility, Environmental Justice), DEI education initiatives, and equitable practices, including regular equity assessments and inclusive recruitment protocols.
• A career, not a job: We offer genuine opportunities for people to grow and evolve
• We back our people all the way: We are strongly committed to supporting every single employee in their professional and personal development.
• Giving Back: Our Corporate Social Responsibility program supports nominated charities through volunteering and fundraising, complemented by our Office Environmental Program, LEED® Gold-certified office spaces, and 1 paid Volunteer Day per calendar year.

Benefits Include:

• Paid Time Off: A comprehensive time off package, including up to 15 vacation days (prorated upon hire and increasing to 20 days after 2 years of employment), 5 sick days, 3 personal days, 1 Diversity Day, 1 Volunteer Day, and 8 recognized holidays annually.
• Travel perks/discounts
• Health & Wellness Programs and Employee Financial Wellness Services
• National/International Award Nights and Conferences
• Health benefits including, medical, dental, vision, gender affirming care, and fertility care
• Insurance including hospital indemnity, AD&D, critical illness, long-term and short-term disability
• Flexible Spending Accounts
• Employee Assistance Program
• 401k program with partial match
• Tuition Reimbursement Program
• Employee Share Plan – Ability to purchase company stock on Australian Stock Exchange with partial company match, subject to terms and conditions
• Global career opportunities in a network of brands and businesses

*Vacation, Personal, and Sick time accrual rates will vary based on full-time or part-time employee status. Recognized Holidays are either paid time off or, if required to work due to job requirements, holiday pay rate, and may vary depending on state.

#LI-SM1#FCB#LI-Onsite

Location – Philadelphia, PA

If this sounds like the opportunity you have been waiting for then APPLY NOW.

For this position, we anticipate offering an annual salary of $120,000. Base salary is dependent on relevant factors, including experience, geographic location, and job requirements.

We thank all candidates for their interest; however, only those selected to continue in the process will be contacted.

Our number one philosophy? Our people. Flight Center Travel Group USA’s promise is to provide an environment with equality of respect, dignity and opportunity for all our employees. We value an inclusive and supportive workplace which truly reflects the diversity of our society.

We are an affirmative action and equal opportunity employer committed to providing a barrier-free pathway throughout our recruitment process. We welcome accommodation requests to help make our hiring and onboarding experience as accessible as possible. Please advise us about accommodation needs at any point by contacting our Recruitment Team at careers@us.flightcentre.com

🏆 Travel Weekly Magellan Awards: Silver Winner (2023)
🌟 GBTA WINiT Top 50 Award Recipients (2018–2025)
💫 CHHR: 5-Star DE&I Employer (2023, 2024)
🌍 Seramount, FCTG Mexico: Member of the Global Inclusion Index (2023–25)
📰 Newsweek: America’s Greatest Workplaces for Diversity (2024)
💛 Benefits Canada: Health/Wellness Program and Mental Health Program (2023, 2025)
✈️ OutThere Awards: Inclusive Travel Finalist (2025)
🏅 Canadian HR Awards: Excellence in Diversity and Inclusion Awardee (2025)