Marketing Manager

At Flight Centre Travel Group (FCTG), our journey began in 1973 with a single double-decker bus. Today, we’ve grown into a global travel powerhouse, headquartered in Brisbane, Australia, with a dynamic presence in 23 countries. As one of the world’s largest travel retailers and corporate travel managers, we’re not just experts – we are a passionate family of adventurers. We live and breathe travel, united by a mission to create unforgettable experiences and open up the world for those that want to see.

About the Role:

As the Flight Centre Canada Marketing Manager you will own the end-to-end planning and execution of the  marketing strategy for Flight Centre Canada aligned to the global brand plan, across the customer lifecycle with a strong focus on lead generation & online sales.

The role requires an individual who can work well under pressure and can multi-task and prioritize their work according to changing business objectives and requirements.

Excellent communications skills are essential for this role, as you will be working closely with the global marketing team, regional brand leadership team, internal teams, external suppliers and corporate clients.

You will also be responsible for global strategic projects as

defined by the Global Head of Marketing and Flight Centre Canada General Manager.

This role will be responsible for creating and deploying global and in market campaigns and initiatives, as well as following a comprehensive ROI reporting structure for all activity undertaken.

This role requires a hard-working individual who can combine both creative and analytical thinking to implement a strategic plan which delivers on the brand’s objectives

Key Responsibilities:

• Creating and executing a strong marketing strategy and execution plan for Flight Centre Canada
• Managing budgets and campaigns across to drive strong return on investment
• Ensuring successful planning, execution and optimization for key traffic KPIs via marketing channels
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Implementing lead generation strategies
• Working closely with management to share funnel conversion improvement ideas, feedback & present results
• Stayed updated with the latest performance marketing trends and technologies
• This role will have 4x direct reports, 2 of which are based in South Africa.
• This role will report to the Global Head of Marketing (Australia based), and the local Flight Centre Canada General Manager

Experience & Qualifications:

• Minimum 5 years of experience in marketing or a related field, with at least 3x years in a leadership or managerial role.
• You have a degree in Marketing, Business Administration, or a related field
• You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies
• You have solid expertise in campaign and channel analysis and reporting
• You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations
• You are a highly goal-oriented individual and have excellent communication skills
• You are open-minded, curious, and a strong problem solver
• As a Global role, there will be calls/meetings outside of core hours (no weekends), flexible time / time in lieu provided

Work Perks! - What’s in it for you:

FCTG is renowned internationally for having amazing perks and an even better culture.  We understand that our people are our most valuable asset. It is the passion and dedication of our teams that keep the company on top of the industry ladder. It’s also why we offer some great employee benefits and perks outside of the norm.

• Have fun: At the heart of everything we do at Flight Centre is a desire to have fun.
• Reward & Recognition: Celebrate the success of yourself and others at our regular Buzz Nights and at the annual Global Gathering - You'll have to experience it to believe it!
• Use your smarts: Our people use their quick thinking, expertise, and tenacity to always figure things out.
• Love for travel: We were founded by people who wanted to travel and want others to do the same. That passion is something you can’t miss in our people or service.
• Personal connections: We are a big business founded on personal relationships.
• Diversity, Equity & Inclusion: Commitment to diversity, equity, and inclusion through initiatives like Diversity Day (paid leave to observe a holiday or cultural celebration of your choice) Employee Resource Groups (Racial Equity, Gender Equity, LGBTQ2IA+, Accessibility, Environmental Justice), DEI education initiatives, and equitable practices, including regular equity assessments and inclusive recruitment protocols.
• A career, not a job: We offer genuine opportunities for people to grow and evolve
• We back our people all the way: We are strongly committed to supporting every single employee in their professional and personal development.
• Giving Back: Committed to making a difference through our Corporate Social Responsibility program, which supports nominated charities via volunteering and fundraising, our Office Environmental Program, LEED® Gold-certified office spaces, and 1 paid Volunteer Day per calendar year.

Benefits Include:

• Generous paid time off policy
• Travel perks/discounts
• Health & Wellness Programs and Employee Financial Wellness Services
• National/International Award Nights and Conferences
• Group benefits including extended health care, dental and vision, gender affirming care, fertility care
• Insurance including life, AD&D, critical illness, long term disability
• Employee Assistance Program
• RRSP/RPP with matching
• Tuition Reimbursement Program
• Employee Share Plan – Ability to purchase company stock on Australian Stock Exchange with partial company match, subject to terms and conditions
• Global career opportunities in a network of brands and businesses

#LI-SM1#FCB#LI-Onsite

Location – Toronto, Canada 

If this sounds like the opportunity you have been waiting for then APPLY NOW.

For this position, we anticipate offering an annual salary of $120,000 - $125,000. Base salary is dependent on relevant factors, including experience, geographic location, and job requirements.

This posting reflects an active vacancy that we are currently seeking to fill.

We welcome applications from candidates with diverse experiences.

We thank all candidates for their interest; however, only those selected to continue in the process will be contacted.

As part of our recruitment process, AI tools may assist in the screening and assessment of applications. Final hiring decisions are made by our recruitment team and hiring managers.

Our number one philosophy? Our people. Flight Centre Travel Group’s promise is to provide an environment with equality of respect, dignity and opportunity for all our employees. We value an inclusive and supportive workplace which truly reflects the diversity of our society.

We are committed to providing a barrier-free pathway throughout our recruitment process. We welcome accommodation requests to make our hiring and onboarding experience as accessible as possible. Please advise us about accommodation needs at any point by contacting our Recruitment Team at fccareers@flightcentre.ca

🏆 Travel Weekly Magellan Awards: Silver Winner for Accessibility and Inclusivity (2023)
🌟 GBTA WINiT: DEI Leadership Pinnacle Award (2023)
✈️ CHHR: 5-Star DE&I Employer (2023, 2024)
🌍 Seramount, FCTG Mexico : Member of the Global Inclusion Index (2023, 2024)
🏅 Newsweek: America’s Greatest Workplaces for Diversity (2024)