At Ignite Travel Group, our goal is to ignite a passion to experience the world through curated holiday packages. Our brands, My Holiday and My Cruises, are destination and cruise holiday experts, hand-selecting the best inclusions and value for both our customers and partners alike. Awarded Australia’s #1 Cruise Agency of the Year at Australia’s Cruise Industry Awards in 2023, plus Marketing Campaign of the Year and Online Agency of the Year in 2022 at the National Travel Industry Awards, there has never been a better time to join the My Holiday and My Cruises team and Australia’s fastest growing and leading innovative travel company! Come Be part of our award winning team as our next Digital Performance Specialist!

A day in the life:

• Working across digital strategy, execution and performance of all digital channels for Ignite Travels suite of brands, with a key focus on achieving enquiry targets and optimising digital ROI
• Reporting into the Digital Performance Manager and working with a team of digital co-ordinators and assistants to deliver marketing activity across our suite of brands

Campaigns 

• End-to-end ownership of campaign planning & execution, and reporting, ensuring all items are live and in a timely and efficient manner
• Continuous optimisation of campaign activity and spend to ensure the best result possible for our partners

Reporting & Optimisation

• Use of GA4/Google trends etc to provide insight into daily and weekly digital performance
• Leverage insights, past performance to suggest new ideas and strategies to drive more enquiry – owenrship of these items from end to end

Budget Management/Optimisation

• Maintain and monitor pacing documents in collaboration with business analyst to ensure we are tracking and monitoring spend efficiently
• Active optimisation of budget across campaigns/channels to drive better ROI for the business

Test & Learn

• Planning end execution of quarterly test and learn plan to strive for continuous improvement across digital channels
• Collboration, and development of digital marketing coordinators to run test and foster a test and learn mindset

Who you are:

• Must have a proven track record in managing performance channels
• Comfortable with reading and reporting on large volumes of data
• Confident in Google Ads, Meta Ads, EDMs and GA4
• Tertiary qualifications in marketing and/or communications will be highly regarded
• Minimum two years managing Facebook and Google campaigns
• Hands-on experience with analytics and optimisation, strong commercial acumen, strategic thinking with high level written and verbal communication

What you'll enjoy: