Growth & Demand Generation Specialist

Flight Centre Travel Group (FCTG) is one of the world’s largest travel retailers and corporate travel managers. The company, which is headquartered in Brisbane, Australia has company-owned leisure and corporate travel business in 23 countries, spanning Australia, New Zealand, the Americas, Europe, the United Kingdom, South Africa, the United Arab Emirates and Asia. FCTG also operates a global corporate travel management network, which extends to more than 90 countries through company-owned businesses and independent licensees. The company opened its first leisure travel shop in Sydney, Australia in 1982 and listed on the Australian Securities Exchange in 1995.  Our purpose is to “open up the world for those who want to see”. Every day, we give people all around the world the opportunity to experience something really amazing – travel!

To learn more about Flight Centre Travel Group please click HERE

About The Opportunity

The Content Manager for Australia/NZ is an integral role in our Global Corporate Marketing strategy. The purpose of the role is to produce engaging content that has a measurable impact for customers and brands. This role is primarily responsible for content creation and co-ordination of freelancer or agency content creation.

Key Responsibilities

• Lead content strategy, planning, and optimization in collaboration with Brand across digital and offline channels (web, social, email, video, paid, and sales enablement).
• Translate complex travel topics into clear, compelling stories that resonate with multiple audiences — from C-suite executives to travel managers and bookers.
• Champion craft and writing quality — curating, refining, and producing content that informs, inspires, and converts.
• Apply strong SEO and AEO writing skills to optimize content for LLM-driven search and visibility.
• Create high-impact digital content across blog, web, social, email, and paid media channels.
• Manage freelance support to scale content creation and manage overflow effectively.
• Use analytics to measure and optimize performance, improving engagement and ROI.
• Support Gen-AI-enabled workflows to enhance efficiency, scale, and consistency.
• Be part of a global content team spanning AMER, EMEA, and APAC, with exposure to all markets and collaboration across FCTG’s corporate brands. (fctgl.com)

Experience & Qualifications

• 5+ Years’ experience in B2B content marketing, ideally within travel, technology, or professional services.
• Proven expertise in content strategy, digital storytelling, and writing excellence.
• Strong understanding of Canadian and U.S. markets and B2B audience behavior.
• Ability to thrive in cross-functional, high-performance teams.
• Familiarity with Gen-AI tools and modern content workflows, with the opportunity to join and learn in a continually innovating workplace.
• Excellent written and verbal communication skills.
• SEO & AEO digital writing, B2B storytelling, and brand tone adaptation.
• Content planning, campaign integration, and localization awareness.
• Creation of blogs, case studies, web pages, newsletters, and sales materials.
• Digital copywriting for paid media campaigns.
• Scriptwriting for video and social content.
• Analytics-driven optimization and stakeholder collaboration across regions.
• Agency experience or exposure to fast-paced creative environments is an advantage.
• Highly efficient, fast, and confident managing large volumes of content and multi-channel projects.
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Work Perks! - What’s in it for you:

FCTG is renowned internationally for having amazing perks and an even better culture.  We understand that our people are our most valuable asset. It is the passion and dedication of our teams that keep the company on top of the industry ladder. It’s also why we offer some great employee benefits and perks outside of the norm.

• Have fun: At the heart of everything we do at Flight Centre is a desire to have fun.
• Reward & Recognition: Celebrate the success of yourself and others at our regular Buzz Nights and at the annual Global Gathering - You'll have to experience it to believe it!
• Use your smarts: Our people use their quick thinking, expertise, and tenacity to always figure things out.
• Love for travel: We were founded by people who wanted to travel and want others to do the same. That passion is something you can’t miss in our people or service.
• Personal connections: We are a big business founded on personal relationships.
• Diversity, Equity & Inclusion: Commitment to diversity, equity, and inclusion through initiatives like Diversity Day (paid leave to observe a holiday or cultural celebration of your choice) Employee Resource Groups (Racial Equity, Gender Equity, LGBTQ2IA+, Accessibility, Environmental Justice), DEI education initiatives, and equitable practices, including regular equity assessments and inclusive recruitment protocols.
• A career, not a job: We offer genuine opportunities for people to grow and evolve
• We back our people all the way: We are strongly committed to supporting every single employee in their professional and personal development.
• Giving Back: Our Corporate Social Responsibility program supports nominated charities through volunteering and fundraising, complemented by our Office Environmental Program, LEED® Gold-certified office spaces, and 1 paid Volunteer Day per calendar year.

Benefits Include:

• Generous paid time off policy
• Travel perks/discounts
• Health & Wellness Programs and Employee Financial Wellness Services
• National/International Award Nights and Conferences
• Group benefits including extended health care, dental and vision, gender affirming care, fertility care
• Insurance including life, AD&D, critical illness, long term disability
• Employee Assistance Program
• RRSP/RPP with matching
• Tuition Reimbursement Program
• Employee Share Plan – Ability to purchase company stock on Australian Stock Exchange with partial company match, subject to terms and conditions
• Global career opportunities in a network of brands and businesses

#LI-SM1#FCB#LI-Onsite

Location – Toronto, Canada

If this sounds like the opportunity you have been waiting for then APPLY NOW.

For this position, we anticipate offering an annual salary range of $91,000 - $98,000. Base salary is dependent on relevant factors, including experience, geographic location, and job requirements.

This posting reflects an active vacancy that we are currently seeking to fill.

We welcome applications from candidates with diverse experiences; Canadian work experience is not required for this position.

We thank all candidates for their interest; however, only those selected to continue in the process will be contacted.

As part of our recruitment process, AI tools may assist in the screening and assessment of applications. Final hiring decisions are made by our recruitment team and hiring managers.

Our number one philosophy? Our people. Flight Centre Travel Group’s promise is to provide an environment with equality of respect, dignity and opportunity for all our employees. We value an inclusive and supportive workplace which truly reflects the diversity of our society.

We are committed to providing a barrier-free pathway throughout our recruitment process. We welcome accommodation requests to make our hiring and onboarding experience as accessible as possible. Please advise us about accommodation needs at any point by contacting our Recruitment Team at fccareers@flightcentre.ca

🏆 Travel Weekly Magellan Awards: Silver Winner for Accessibility and Inclusivity (2023)
🌟 GBTA WINiT: DEI Leadership Pinnacle Award (2023)
✈️ CHHR: 5-Star DE&I Employer (2023, 2024)
🌍 Seramount, FCTG Mexico : Member of the Global Inclusion Index (2023, 2024)
🏅 Newsweek: America’s Greatest Workplaces for Diversity (2024)